![]() ![]() Marketing your fitness business is a multifaceted task. How Do Fitness Challenges Help with Acquisition? Orangetheory: Orangetheory’s annual transformation challenge offers cash prizes in the eight-week challenge. SoulCycle: SoulCycle offers regular challenges that allow clients to access exclusive gear and specially-price classes by riding to their goals.īlogilates: Casey Ho offers 30-day video challenges to rock hard abs, arms, and thighs and offers a community for users. If you’re not sure where to start when it comes to fitness challenges, check out these examples from these major players in the fitness industry.į45: F45’s Playoffs is an intense workout challenge designed to test all body, agility, strength and cardiovascular. Research from UC Berkley suggests that the gamification of fitness is only going to continue to grow.Įxample of Fitness Challenges from the Best Turning fitness into a game is an effective way of keeping members engaged in exercise.A little friendly competition encourages members to take part and drives them to meet goals. Members sharing their experience and progress on social media is an inexpensive way to spread the word about your fitness studio. Generate organic social media content.Create a fun and collaborative environment with a sense of community, making your members feel like they are a part of something and increasing engagement.Hosting a fitness challenge encourages members to keep coming back and helps in several ways such as: Of the millions of Americans that have gym memberships, 44% of members only go to the gym four times a month. ![]() So, you can see why member retention is so crucial. In terms of cold hard cash, studios spend an average of $118.65 on sales and marketing per new member, according to the IHRSA whereas a current member brings in $793.40 every year. If this were the actual retention rate for your gym, that would be a problem. Research suggests that about 50% of people that sign up for an exercise program drop out in the first six months. ![]() It’s no surprise that the primary reason for gym members canceling their contracts is a lack of motivation. How Do Fitness Challenges Help with Retention? Create a sense of community and encourage your members to crush their goals at the same time. ![]() It’s suitable for both members who love to work out alone as well as those that prefer group workouts. A fitness challenge introduces an excellent competitive edge. Implementing health and fitness challenges at your gym is a great way to boost engagement and satisfaction. Click on a section in the table of contents below to travel down the page. In this article, we will discuss everything you need to create a killer fitness challenge and nail your member engagement and retention. It also offers avenues in corporate wellness to keep employees motivated. The fitness challenge is something that any gym or studio can use as a tool to keep members engaged. This can ultimately lead to higher retention rates. They are a fantastic way of keeping member motivated to hit their goals which is the reason they signed up in the first place. This is where fitness challenges come in. You know the feeling, we’ve all been there. One of the biggest reasons for losing members is their lack of motivation. If you’re not convinced on the value of customer retention, increasing customer retention by just 5% increases profits by 25% to 95%. According to the Harvard Business Review, acquiring a new client can cost anywhere between 5-25 times more than retaining an existing one. It can be one of the most frustrating questions in the fitness industry: you have new members, how do you retain them?Ī recent IHRSA article found that when a member leaves a fitness studio, it can cost as much as $674 in annual revenue per dropped account. Retention is crucial in gym management, and the process of keeping your members engaged is challenging. ![]()
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